Infinity Solutions
Information Technology & Services
Contact Us: Reach Out for Inquiries, Collaborations, and More
About Infinity Solutions Information Technology & Services
Infinity Solutions in India supports Information Technology companies’ integrated marketing initiatives. Our expertise is in providing Go-To-Market strategic planning and execution support with a wide portfolio of capabilities. Infinity’s experience in Asia over the past 10+ years spans across the complete matrix of industry verticals and technology horizontal solutions and services. We have strategic relationships with a large number of Global Technology leaders. We are also a marketing and sales process outsourcing services to a wide spectrum of small and mid-sized organizations. In fact, we offer flexible working models depending on the profile of our customers and their needs.
We are a team of dedicated experts who understand technology solutions and complexities of sales processes. Our aim is to strengthen your brand’s online presence and enable revenues within shorter sales cycles. With a deep understanding of your business and solutions, we strategize and execute effective integrated marketing campaigns that deliver predicted outcomes for your brand.
Our Expertise & Services
Comprehensive Solutions: Navigating the Spectrum of Excellence
OUTBOUND MARKETING
Outbound marketing has its own definite place in the marketing and demand generation process. Integrated effectively with other marketing elements, it can deliver outstanding returns in the form of a qualified pipeline for your sales teams. This is exactly why Infinity continues to emphasize on its model of effective outbound marketing. Looked upon as a traditional form of marketing, this is where you introduce your products or services by initiating contact with potential leads. This approach lets you reach out to a wider audience one-to-one, quickly. In recent years, in-bound marketing has gained significant traction and for all the right reasons. Going a step ahead, you realize that the best is yet to come when you adopt an integrated marketing approach with a seamless blend of ‘in-bound’ and ‘out-bound’ marketing tactics.
Enterprise Lead Generation
Lead generation is the top challenge for two-third of marketers! This is where you identify actual influencers and buyers and qualify their interest & definite need for your products or services.
Lead & Response Management
Sustained Nurturing & Progression of leads is a capability that comes only with hands on experience in generating leads and understanding of the consultative sales process.
DATA & PROFILING SERVICES
Your marketing campaign is only as successful as your understanding of your target audience and the quality of contact details you have. Your contact database lays a solid foundation for your brand and solutions’ awareness creation, quality lead generation, and nurturing & progression efforts. There is a vast amount of data available all over the web. Thus, collecting the data is not a challenge. The real test lies in closely analyzing the data and extracting useful insights to drive your marketing. Profiling can help you accurately target qualified audience for your marketing initiatives, so that you can elicit just the expected response. You can even identify their interests or concerns to personalize your communication.
List Building and Contact Discovery
This is where Infinity creates a customized list of contacts based on criteria provided by you, such as their geographical location, industry vertical, company size, persona and title.
Profiling and Mapping
Infinity compiles comprehensive details about your target audience, encompassing industry vertical, employee count, company size, and IT infrastructure such as devices, servers, storage and ERP.
Database Cleansing and Scrubbing
Avoid duplicate data and inaccuracies in your database. Poor data quality harms your business. Let us clean, update, and maintain your existing database systematically.
INBOUND MARKETING
Infinity’s portfolio of inbound (Digital) marketing services has one primary goal – generate steady and sustained traffic of in-bound communication from the targeted audience, in the form of leads, enquiries and feedback. It can get tricky tying sustained investments in digital marketing with tangible RoI. However, it is not just a ‘nice to have’ metric but an imperative that all digital investments must return quantifiable outcome of pipeline, that can eventually convert to revenues. That’s the bottom-line, or as they say- that’s when the ‘rubber meets with the road’.
Email Marketing
Our well-planned series of emails successfully guides prospects through the sales funnel to the bottom. We make sure that your target audience is made aware, or is updated about your solution at the right time.
LinkedIn Nurturing
By connecting with the right professionals from your industry on your behalf, Infinity will help you improve credibility in the eyes of your target audience; making them more open to move down the sales funnel.
Our Clients
